Today on the episode we have author and founder of Green Belly, Chris Cage on the show. Chris is a master trekker and entrepreneur creating a business around his passion and what he loves to do. After quitting his accounting job he went on a 10,000 mile backpacking trip through Asia, a 3,000 mile bike tour of New Zealand and a 6-month 2,185 mil hiking trek along the Appalachian Trail. What he noticed during his travels is that nutrition is a constant struggle for extreme adventurers like Chris. So he created a business that helps eliminate that problem. Thus, GreenBelly. Green Belly creates trekking and backpacking food packages using whole foods to feed the adventurers of the world the most nutritious, ready-to-eat meal on the planet.

01:26: Guatemala

03:54: Coming Up With the Idea For GreenBelly

08:58: Creating a Product in Mom’s Kitchen

16:44: Chris’ Book ‘How to Hike the Appalachian Trail’

20:06: GreenBelly and Chris Get Mentioned on Joe Rogan’s Podcast

22:35 Building a Brand

Honorable Mentions:

Appalachian Trail

http://www.appalachiantrail.org/home/explore-the-trail

GreenBelly in Bicycling Magazine

http://www.bicycling.com/food/greenbelly-peanut-apricot-meal-bar

‘How to Hike the Appalachian Trail’ Chris Cage

https://www.amazon.com/How-Hike-Appalachian-Trail-Comprehensive/dp/152030062X/ref=redir_mobile_desktop?_encoding=UTF8&keywords=appalachian%20trailπ=AC_SX236_SY340_FMwebp_QL65&qid=1488151767&ref_=mp_s_a_1_2&sr=8-2

Joe Rogan Ep. 921 - GreenBelly mentioned in first 0:45 seconds

https://www.youtube.com/watch?v=l7L-KB__GxM

‘Traction’ by Gino Wickman

https://www.amazon.com/dp/B007QWLLV2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Contact Info:

https://www.greenbelly.co/

https://www.facebook.com/greenbellymeal

https://www.youtube.com/user/PunkfortheSoul/videos

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