On this episode, we are joined by a good friend Kean Graham. Kean is the founder and CEO of MonetizeMore. MonetizeMore helps businesses optimize their ad revenue to its full potential. Kean shares with us how he built his business to have 300 clients and 71 remote employees. We will learn about how Kean manages his employees, important leadership lessons and decisions he uses and towards the end of the podcast, Kean will share some tips on how you can increase your ad revenue.

Kean was calling in from Cape Town, South Africa, so he also shares about why he enjoyed Cape Town so much.

“Be more of a Yoda, instead of a Superman type of leader.” Kean Graham

01:35: Cape Town, South Africa

12:35: Kean on Managing a 70+ Person Remote Team

16:57: Keeping a Core Culture Amongst a Large Team

19:03: Lessons On Leadership Building a Large Remote Team

20:17: Being a Responsive Leader While Removing Oneself From the Business

25:26: Kean’s Must Do’s to Increase Your Ad Revenue

Implement an Ad Server

Implement the Premium Version of Adsense (Google Ad Exchange)

Implement Header Bidding

Honorable Mentions:

Richard Branson

https://en.wikipedia.org/wiki/Richard_Branson

PennySaverUSA.com

https://pennysaverusa.com/classifieds/usa/california/index.html?gclid=CjwKEAjw_PfGBRDW_sutqMbQsmMSJAAMpUapsW-2YDZrA50-OIqxY_duKgWE9CjgQgac2iHa597zzBoCbLzw_wcB

Online Classified Media Association

http://www.icmaonline.org/members

Double Click for Publishers

https://www.google.com/dfp

Google Ad Exchange

https://www.google.com/adx

Contact Info:

Twitter:

@monetizemore

https://twitter.com/monetizemore

http://www.monetizemore.com

Facebook: https://www.facebook.com/MonetizeMore/

LinkedIn: https://www.linkedin.com/company-beta/3029488?pathWildcard=3029488

YouTube: https://www.youtube.com/channel/UCQI2U5c8n9bmEd_rv5K2s9g

Subscribe to our podcast on iTunes

https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2