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Ep3 - The Heroine Behind Marvel's Marketing Super Powers
A key piece of the massive marketing machinery behind Marvel blockbusters like "Avengers: Infinity War" and "Black Panther" are the partnerships struck with consumer brands as varied as American Airlines and Lexus to help get the word out. Mindy Hamilton, senior VP of global partnerships and marketing at Marvel, discusses how she puts the 'art' in partnerships.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
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By iHeartPodcasts
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A key piece of the massive marketing machinery behind Marvel blockbusters like "Avengers: Infinity War" and "Black Panther" are the partnerships struck with consumer brands as varied as American Airlines and Lexus to help get the word out. Mindy Hamilton, senior VP of global partnerships and marketing at Marvel, discusses how she puts the 'art' in partnerships.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
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