In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies based on data analytics from over 6 billion emails, offering marketers insights for creating compelling email subject lines. Divided into three categories—10 percenters, 20 percenters, and 30 percenters—Jay lays out techniques that marketers can implement right away to enhance their email performance.

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Best Moments:

(00:39) Introduction to the new "Ultimate Series" focusing on marketing tactics

(01:25) Overview of subject line tactics categorized by their impact on open rates

(01:48) 10% lift tactics: all lowercase text, emoji as first character, using "open me"

(03:36) 20% lift tactics: starting with a number, question formats, email exclusive offers

(05:53) 30% lift tactics: personalization beyond first name, fake mistake words, two-word subject lines

(09:09) Sponsor mention for Marigold email platform

(09:43) "Since You Didn't Ask" segment about upcoming Bravo TV shows including NextGen NYC and Love Hotel

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Check out our 100%  FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

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AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

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MASSIVE thank you to our Sponsor, Marigold!!

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