Couchonomics is back! For our inaugural episode of Season 02 we're examining the Buy Now, Pay Later model with Mr. Buy Now, Pay Later himself, Hosam Arab: Co-Founder and CEO of Tabby.

Buy Now, Pay Later has been an exciting sector to watch. Just a few years ago many viewed it as the golden child of the embedded finance space and now just as many people view it as an objective failure. Hosam believes the truth is more nuanced.

According to Hosam, BNPL brings tremendous value to the right markets, but the model is not a panacea that can be blindly applied to any scenario. By dutifully serving their customer base in MENA, Hosam describes how Tabby has managed to avoid many common BNPL pitfalls to ascend to a leader in the region with over 3 million customers and 5,000 businesses using their services.

In this episode, Hosam also reveals:

• The demand for BNPL in regions such as the UAE, Egypt, and Saudi Arabia
• A possible source for a lot of the negativity thrown towards BNPL services
• How does a BNPLs' risk appetite compare to traditional lenders such as banks

Couchonomics with Arjun Season 02 is brought to you by our partners:

• Adyen
• ToYou
• Visa
• Geidea
• M2P

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