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In this episode, I open up about something I wish I learned a lot earlier in my career. I talk about the biggest trap chiropractors fall into… chasing shiny objects instead of strengthening the business that’s already working. I share the mistakes I made investing in gyms, yoga studios, PI clinics, and franchises, and how all of them pulled me away from the one thing that was actually producing seventy five percent of my income.

I walk through the moment everything changed for me, how I built a vertically integrated flywheel, and why every program I run today — Growth Summit, Chiro180, Adventure Summit, Empire — all work together instead of pulling me in different directions.

You’ll hear practical examples of how chiropractors can tighten their systems, elevate patient retention, increase revenue, and build new opportunities that actually support their core business rather than distract from it.

If you’ve ever felt stretched thin, burned out, or tempted by the next big idea, this episode is going to hit home. It’s a reminder that your biggest breakthrough is probably already inside your practice… you just need the structure to let it grow.

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