Physical Therapy Private Practice: Secrets of the Top 10%

Ep.56: Your Best Marketing for New Patients Comes From Here..


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If I had to say what the top three reasons are that people call me it would be: marketing, personnel, and billing related issues. Almost everybody believes that they can do better in business if they have more new patients. Unfortunately, these people don’t know that almost all problems associated with the practice can be traced back to lack of leadership, lack of knowledge in that area, and/or the inability to confront others. 

In podcast episode 49, I laid out the four types of owners and made the case that how you approach your practice and the people associated with your practice is what will have the greatest impact on your practice’s success. Every successful practice owner that I’ve ever met understands that they have four main responsibilities and everything else outside of that is simply a distraction. 

Consider outsourcing your accounting services, legal services, and billing services so that you have more time and attention to spend on the four key elements to running a successful practice. Getting stuck in the weeds of billing and collections, tax write-offs and deductions when you can hire somebody else to do that for you take your eye off of all of what’s truly important. That is creating the ideal practice for your staff, patients, referral sources, and the community at large. 

Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit

 

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Physical Therapy Private Practice: Secrets of the Top 10%By Brian J. Gallagher, PT.

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