From setting goals and refreshing their profile to drafting content and tracking engagement, Nicky walks you through seven practical steps to help your Executive build a personal brand on LinkedIn - without it taking over your day.

Whether you're already ghostwriting posts or just starting to explore what this might look like, this episode is packed with advice, real-world EA insights, and helpful tools to make the process smoother.

You don’t need to be a social media manager to add value here. You just need the right plan, the right tools, and the confidence to get started.

Plus, don’t miss the bonus segment on what not to do when managing your Exec’s LinkedIn, and a reminder of the exciting events coming up on The EA Campus!

🎧 Listen now and learn:

• How to set goals and boundaries with your Executive
• What kind of content works best on LinkedIn
• How to create a sustainable content schedule
• Tools to help you write, schedule, and track content
• How to turn social media support into real performance wins

Content Planning & Scheduling:

• Trello / Asana (content calendar)
• Notion (content tracker)
• SocialBee (scheduling, categorising, and repurposing posts)
• Buffer / Later (content scheduling)
• LinkedIn’s Native Scheduling

Content Creation & Design:

• Canva (graphics, thumbnails)
• ChatGPT (drafting ideas - just make sure to edit for tone!)

LinkedIn-Specific Tools:

• Shield App (performance analytics)
• Taplio (personal branding, scheduling, AI help)
• LinkedIn Creator Mode (highlight posts, access extra tools)
• Crystal (understand tone of potential connections)

Profile Optimisation:

• Teal
• Resume Worded

The EA Campus