In this inspiring episode of The EA Campus Podcast, Nicky Christmas sits down with the brilliant Julia Schmidt, Executive Assistant, author, speaker, and Executive Vice Chair of IMA (International Management Assistants).

Julia shares her remarkable 20-year journey from Brazil to Norway, highlighting the three key decisions that shaped her career: joining a professional community, pursuing a business education to build strategic influence, and becoming a certified Reinvention Practitioner.

Together, Nicky and Julia explore what it means to be an agent of change in a profession that’s constantly evolving. They discuss how Executive Assistants can align personal growth with organisational goals, lead through reinvention, and use feedback as a tool for transformation.

Whether you’re looking to refresh your goals for 2025, boost your confidence, or simply hear from one of the most forward-thinking voices in the EA profession, this conversation is packed with perspective, warmth, and practical advice.

The EA Campus