The Everyday Stoic

Epictetus' Backwards Goal | How to Be Successful with William Mulligan


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In this episode, William explores a profound Stoic concept from Epictetus’ Discourses—the backwards goal. While the world pushes us to chase success, climb higher, and achieve more, we often find that every summit only reveals another peak in the distance. Epictetus challenges this pursuit by offering a radical alternative: freedom is not achieved by satisfying our desires, but by eliminating them.

William unpacks the metaphor of the mountain, the illusion of success, and the endless hunger that modern life stokes within us. Through stories, personal reflections, and powerful Stoic teachings, he reveals how letting go—of fame, money, respect, and even our deepest wants—can lead to genuine peace and autonomy. Learn how to test your impressions daily, strip away your vices, and discover the "small but certain happiness" that lies in simplicity.

Whether you’re on a personal growth journey or wrestling with the weight of worldly ambitions, this episode is your guide to setting a backwards goal—the only true path to inner freedom and Stoic virtue.

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The Everyday StoicBy William Mulligan

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