This week's episode is a little bit different.

David and Nathan do a bit of a freestyle rant on Maslow's hierarchy of needs, as it pertains to writing your sales copy.

For those of you who might be unfamiliar with the topic, here's what we'll be covering.

Physiological needs

* consumer goods

* food

* clothing

* shelter

Safety needs

* personal security

* financial security

* health and well being

Social belonging

* Fitting in

* Trends

* Identity brands

Esteem

* Status symbols

* Luxury items

Self-actualization

* Courses

* Self-Improvement materials

Download.