A story about my mother and the vacuum cleaner.

What objections are and why it’s so vitally important that you know them and overcome them.

The best way to find objections.

What to do if you can’t find objections out first-hand

Handling objections in your copy:

• Overcoming copy with a headline

• Overcoming copy with a guarantee

• Overcoming objections in your bullet points

• Overcoming objections in your FAQs

• Two powerful ways to overcome objections that many people overlook

• How to reduce the strength of objections before they ever occur


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