Everything that we understand and know about our world is based around words. Words don't just have meaning, they have feeling. That's why some words in some languages just don't directly translate. One particular author has used this to apparently create a childrens book that makes children fall asleep.

When it comes to influencing, there are words you should never use. Kurt and Steve discuss many of these on this weeks episode, as well as many of the most influential words in the English language. Influential words can change, however. Words that were effective 5-10 years ago are no longer. Tune into this episode to find out more!