Is Google rigging elections? On this episode, Kurt and Steve discuss a recent article that thinks so. Merely telling the masses that a candidate has a "high" approval rating tends to gender more support. So how much influence do the "Googles" of the world actually have? Check out the article here.

Most persuaders would rather deal with an angry prospect than an indifferent one. Indifferent prospects are tough to do anything with! Enter the Law of Involvement. Using the Law of Involvement helps us to get prospects to mentally focus and engage in what we are saying. It's what gives you traction in the persuasion process.