Can your personality type change? A recent article from Psychology Today seems to think so. It's not uncommon for many to become more friendly (or less friendly) the older they get. Check out the article here for more info.

Did you know there are over 60 different personality types? This has led many to try and simplify the science of personality types down into sixteen, or even as few as four different categories. On this episode, Kurt and Steve give a compelling argument as to why peresonality types could be scraped all together, due to the concept of "meta programs." This allows a persuader to quickly isolate the key patterns in their prospects mind craft their message accordingly.

On this week's persuasion blunder, we see a text book example of a teenager unable to assess long term consequences.