Today’s podcast focuses on niching down your audience, but first a listener question. Tyler asks, “If you can share experience with MAP pricing?” If you would like to ask Ecom Crew a question head over to our contact form or hit us up on Twitter or Facebook. Grant says MAP pricing was used on Treadmill.com. MAP pricing is the minimum advertised price, and it is an agreement between vendors and sellers stipulating the lowest price the item can be advertised at. Some even argue whether MAP pricing is legal or not. Our experience was that we abided by it. The decision to use MAP really comes down to the vendor and seller relationship. If you aren’t making any money, you may want to reconsider your strategy. Mike says that MAP pricing can make things really tough if you are selling on MAP, but others aren’t. There are some ways to work around it such as free shipping or coupons, but we prefer not to have to deal with MAP pricing if we don’t have to. Niching down ad campaigns is a topic that came up in Mike’s mastermind group. Ecom Crew has really been ramping up our advertising campaigns. Mike […]