Discover how shoppable video is transforming e-commerce as Eitan Koter reveals how brands can boost conversions, engage customers, and turn video content into a powerful sales engine—all with just a click!

In this episode of Sharkpreneur, Seth Greene speaks with Eitan Koter, Co-founder and co-CEO of Vimmi and host of the Mastering E-Commerce Marketing Podcast. They discuss how shoppable video is revolutionizing e-commerce by enabling customers to engage, ask questions, and purchase directly within videos on platforms like YouTube, Instagram, Facebook, TikTok, and more. Eitan shares insights on how AI-driven analytics, live shopping, and authentic storytelling can drive 10x higher conversion rates, emphasizing that building community and fostering organic engagement are key to success in today’s digital marketplace.

Key Takeaways:

→ How the massive success of live shopping in China paved the way for global adoption.

→ How Vimmi seamlessly integrates video with checkout functionality across multiple channels.

→ Why live shopping events can see up to a 30% conversion rate.

→ Why video marketing thrives on genuine, unscripted content.

→ How content, community, and commerce are the foundation of building online business growth.

Eitan Koter is the Co-founder and co-CEO of Vimmi, the video and social commerce platform. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan has become a recognized thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks on futuristic, immersive digital experiences and the convergence of media and commerce. As the host of the "Mastering eCommerce Marketing" podcast, Eitan engages with brands, retailers, industry leaders, and tech companies, drawing on his extensive experience to share actionable insights. Eitan has also been recognized as a Top Retail Expert (TRE) for 2025 by RETHINK Retail, underscoring his influence in the retail and e-commerce sectors.

Connect With Eitan:

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