Are you struggling to make sense of your marketing data?

GA4 could be the cause, but it doesn’t have to be this difficult. In this episode of Sharkpreneur, Seth Greene interviews Joshua Lauer, Founder of Lauer Creations Inc., who shares his journey from musician to data guru and explains how he helps businesses simplify their data for more effective marketing. With a focus on fixing common GA4 headaches, Joshua reveals the steps every business should take to ensure their data is driving the right insights. Whether you're a seasoned marketer or just starting, this episode is packed with actionable tips for overcoming the complexities of Google Analytics and making your data work for you.

Key Takeaways:

→ What is GA4, and why is it so different from its predecessor, Universal Analytics?

→ Common mistakes businesses make when setting up Google Analytics.

→ How to identify the real goal of your website and ensure your data aligns with it.

→ The key reports that every business should automate for better decision-making.

→ The step-by-step process for fixing GA4 setup issues and ensuring accurate reporting.

Joshua Lauer is a seasoned marketing intelligence professional and the founder of Lauer Creations Inc., where he’s helped over 100 businesses turn marketing confusion into data-driven clarity. With over 12 years of experience, he specializes in GA4 troubleshooting, digital analytics, and building strategic data warehouses for $20M+ revenue companies. In just two years, he’s generated over $500K in consulting revenue by helping brands shift from scattered reporting to actionable insights. Joshua is known for making complex data simple—translating technical noise into powerful growth strategies.

Connect With Joshua Lauer:

LinkedIn https://www.linkedin.com/in/lauerjoshua/

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