In this episode, Patrick Casale and Ryan Schwartz dive deep into marketing strategies and imposter syndrome in private practice, highlighting the importance of therapists separating their self-worth from business outcomes and using relatable, hopeful, and authentic language in their marketing materials to attract and connect with clients.

They emphasize the need for therapists to showcase their personalities, understand clients' experiences, and create a sense of hope and connection in their profiles to foster meaningful client relationships and successful private practices.

Here are the top 3 key takeaways:

1. Authenticity is Key: Therapists should focus on their training and ability to help clients feel hopeful and connected in their marketing materials. Crafting relatable, real-life profiles is a powerful way to attract and retain clients.
2. Language Matters: Using non-diagnostic terms and everyday language can help therapists better connect with potential clients. Embracing relatable examples and metaphors can bridge the gap and create an immediate sense of relationship.
3. Overcoming Imposter Syndrome: Recognizing the overwhelming aspects of starting a private practice, including imposter syndrome, and pivoting profiles to focus on hopefulness and supporting the right clients can lead to greater success and client engagement.

More about Ryan:

Ryan Schwartz believes that therapists can heal our world, but only if they feel supported, connected, and able to thrive. That’s why he created Mental Health Match, a platform that connects independent therapists to the clients they love to work with. Prior to founding Mental Health Match, he was a communications strategist who used words and stories to bring people together and create social change. Ryan is also a co-founder of TherapistsDAO, a therapist community building the first large-scale clinic completely owned, governed, and designed by therapists. 

• Get 2 months free and then 10% off your first 3 months of Mental Health Match when you use referral code ATPP. Visit mentalhealthmatch.com/therapist/register/atpp.

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✨ The Receptionist for iPad:

I want to thank The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

Mentioned in this episode:

The Receptionist for iPad

I want to thank The Receptionist for iPad for sponsoring this episode.

Resilient Mind Counseling

It's Patrick. Some of you may know that I own a group therapy practice in North Carolina, Resilient Mind Counseling. We specialize in supporting the Neurodivergent, LGBTQIA+, and Black, Brown, and Asian communities online and across North Carolina. We also have limited in-person openings at our offices in Asheville and Cary. We really love working with clients who are coming to terms with both Autism and ADHD discoveries later in life or questioning, as well as the intersections of race, gender, identity, and orientation. All of our therapists have lived experience and identify as AuDHD, Autistic, or ADHD. Our team of affirming therapists offers a safe, anti-racist, anti-oppressive, inclusive, and accessible space where you can show up exactly as you are—no masking, no judgment, and no need to make eye contact, just real connection and healing. We accept most commercial insurances like Blue Cross Blue Shield, United, Aetna, and Med Cost, as well as self-pay options. We currently have openings for new clients. Visit our website at resilientmindcounseling.com. You can also text or call our HIPAA-compliant phone line at (828) 515-1246, or email us at [email protected].