This episode of The Dark Zone explores a creative partnership between a college classroom and the course. Students from Washington and Lee University’s Leading Public Relations Campaigns class teamed up with Adventure Addicts Racing to support the Adrenaline Rush Adventure Race. As part of their coursework, students developed and implemented real-world media strategies to promote the event, offering a fresh perspective on how adventure racing is experienced, marketed, and understood.

Throughout the project, the students gained knowledge of communication, storytelling, and the unique culture of AR. But they didn’t stop there, students also came away with practical recommendations for race directors looking to grow the sport and better engage new audiences. It’s a compelling conversation about where adventure racing is today and where it could go tomorrow.

Thank you for listening. If you like what you hear, please like, click, and subscribe on your streaming platform of choice. This helps spread the word about Adventure Racing and TDZ's role in elevating the sport.

Remember - You Keep Racing, and We'll Keep Talking!

Show notes:

https://www.adventureaddictsracing.com/

Sponsor Links:

https://www.ascendathletics.org/

https://www.adventuresignup.com/Race/IA/StrawberryPoint/WildDriftless