The Life Of KG

Episode 127. Will Russell. The 5 step launch process.


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Russell Marketing 

Will Russell, Founder & CEO In 2016, Will Russell entered the e-commerce launch space working as a crowdfunding marketing consultant. 

Multiple six and seven-figure launches that first year meant that client interest -- and the need for a larger team -- quickly grew.  In 2017, he launched Russell Marketing: an innovative digital agency, specializing in e-commerce launch marketing. To-date, they have generated more than $25 million in revenue for 300+ new entrepreneurs. Will has been featured on Forbes, Business Insider, Crain’s New York, StartUp Nation, and more. In 2021, Will launched the Russell Gives Foundation, a family foundation that offers grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion.

 In November 2022, Will’s first book, ‘Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time’ will be published by Nicholas Brealey. Prior to product launches, Will spent his early career managing launch marketing efforts for brands and websites in the media and nonprofit space. A decade of experience in launch marketing -- across an array of industries, products, and for businesses of all sizes -- provided Will with a unique perspective on the attributes of successful launch campaigns.     

Originally from San Francisco, followed by two decades in London, and now in Austin, TX, Will holds a dual degree in Philosophy & Sociology from the University of Leeds.  

  • Book: https://www.amazon.com/Launch-Lightbulb-Moment-Profitable-Business/dp/1399801708 
  • Russell Marketing: http://russellmarketing.co/ 
  • Russell Gives: https://russellgives.org/ 

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    The Life Of KGBy Katie Godfrey

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