Angela McKillop built a home improvements business to £5 million, watched it collapse after a single client took 80% of her revenue, then spent two years too scared to leave the house.

Now she's a sales and marketing strategist helping businesses scale to six and seven figures, and she charges £10,000 a month to do it.

In this episode, we go deep on mindset, sales, social media consistency, and why most entrepreneurs are their own biggest obstacle. This is one of those conversations you'll want to listen to twice.

We cover:

•       Losing a 10-year business and the identity crisis that followed

•       The victim mindset, and how to get out of it

•       Why the basics of marketing are what most people miss

•       Posting every day for 3 years: what it's done for her business

•       The soft selling framework that removes pressure and still converts

•       How she went from £197/month to £10K/month - the right way

•       Building passive income alongside high-ticket offers

Find Angela on Instagram HERE

Follow Katie: @katiegodfrey_kg | katiegodfrey.com

Download the Salon Success Manager HERE

Join one of our retreats HERE

Are you using AI in your business, or are you already getting left behind?

In this solo episode, Katie Godfrey cuts straight to it. AI isn't coming, it's already here, and the beauty and wellness business owners who embrace it now are the ones who are going to win. Katie shares the exact tools she's using to save hours every week, repurpose content at scale, and build a business that runs more efficiently without a bigger team.

You'll hear about AI agents for salons and clinics, how to make ChatGPT and Claude sound like YOU, and why your personal brand is the one thing AI will never be able to replace.

In this episode:

• The AI agent technology transforming salon phone-answering and appointment booking

• Why generic AI content is switching people off, and how to fix it

• Katie's full content repurposing workflow from a single podcast transcript

• The tools she actually uses day-to-day (Claude, Captions, OpusClip, Higgsfield)

• KG AI Mentor - now inside the Salon Success Manager app

Find out more about our retreats HERE

Get your FREE Trial on the Salon Success Manager HERE

Sign up for FREE Demo of AI Agents HERE

Thinking about launching your own product? This episode is your must-listen before you spend a single penny.

Katie Godfrey sits down with Chloe Mac, the woman behind some of the biggest beauty brands you own but have no idea about, to talk all things product development. From the costly mistakes brands make before launch, to legal compliance, influencer strategy and why slowing down will actually make you more money.

In this episode:

• The most common (and expensive) mistakes product brands make
• White label vs. bespoke formulation, what's right for your business
• Why your launch strategy matters as much as the product itself
• The compliance and insurance issues that are shutting businesses down right now

Find Chloe on Instagram: @chloemaccosmetics

Join one of Katie's business retreats here!

Enroll to the Salon Management Programme here!

Check out more about our retreats here!

Check out more about our salon management programme here!

If you've ever thought multiple income streams means starting a whole new business, this episode is going to stop you in your tracks.

I'm joined by HR futurist and TEDx speaker Michelle Raymond, who breaks down exactly how beauty pros, coaches, and service providers can land corporate contracts, and why it pays better than almost anything else you're doing right now.

We cover:

• Why corporate clients are easier to keep than individual ones

• How to use your warm network to get in the door fast

• The LinkedIn strategy that gets corporates sliding into your DMs

• Why visibility without credibility is just noise

Find Michelle on Instagram @MichelleRaymondInspires and on LinkedIn.

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You can have the best business, the best product, the best services, but if nobody knows you exist, none of it matters. This episode is Katie's top tips on visibility, and it's one you'll want to take notes on.

What you'll learn:

• The 6 visibility strategies Katie uses in her own business (and teaches her mastermind clients)
• Why consistency is the single biggest lever you can pull right now
• How PR helped Katie build her brand at 19, and again when she moved to Dubai
• Why being visible now creates clients later, even when it feels like nothing is working

Katie also shares her 30-day visibility challenge, tune in to find out what your task is.

Follow the show so you never miss an episode

Want accountability? Join Katie's free WhatsApp community here https://chat.whatsapp.com/Fz0Mz5JIAXm45N17XEwG09?mode=gi_t

Get access to the Salon Managements Course Here:

https://katiegodfrey.thrivecart.com/the-salon-manager-programme/

Instagram live with Katie's client, Ashleigh. Who owns SkalpD.

In January, at Katie's surprise mastermind awards, Ashleigh took home the title of Business Woman of the Year. In this conversation, they unpack exactly how she got there, and what's possible when you stop trading time for money.

IN THIS EPISODE

•       Why Ashleigh specialised in hair loss and how it became her biggest competitive advantage

•       How she transitioned from one-to-one clients to building an online training course business

•       What it actually took to create a worldwide team of educators

•       How she now has students enrolling from around the world without her physically being in a room

•       The moment she realised 'making money in your sleep' is genuinely real, and the system behind it

•       How she built her own mastermind and community to support others in the hair loss industry

•       Winning Business Woman of the Year at the KG Mastermind Awards and what that meant to her

•       How the mastermind gave her the confidence, clarity and strategy to step into CEO mode

•       What flexibility around family really looks like when the business works for you

Apply for the mastermind HERE

If sales makes you feel awkward, pushy or uncomfortable, this episode is going to change the way you think about it.

In this episode, I’m joined by Karmin Habibi, sales expert and founder of the Savvy Closer Method, for a really powerful conversation about sales, confidence, objections, integrity and what it actually takes to grow a business.

We talk about why so many business owners struggle with selling, how to stop fearing rejection, and why sales is really about serving people, not pushing them.

She also shares her incredible journey from working in sales across different industries to building her business in Dubai, and how sales helped her rebuild her confidence and step back into her power.

• Why sales is about serving, not manipulating
• The mindset shift every business owner needs
• Why confidence comes from action
• The 3 types of people in business: the seeker, the dabbler and the savvy closer
• How to handle objections like “I need to think about it” or “I can’t afford it”
• Why follow-up matters so much in business
• How to sell without sounding pushy or fake
• Why integrity and honesty matter more than ever
• My honest story about hiring a sales team and why it didn’t align
• How your energy affects your sales more than any script

• You struggle with selling in your business
• You hate the thought of being “pushy”
• You want to handle objections with more confidence
• You want to improve your communication and close more sales
• You know your business could grow faster if you got better at selling

APPLY FOR MASTERMIND BY CLICKING HERE

CHECK OUT THE ACCREDITED MANAGEMENT COURSE HERE

If you’re posting on Instagram but not getting clients, bookings or sales… this episode is for you.

In this episode, I’m going back to basics and breaking down what actually matters when it comes to Instagram for your business, because so many of you are overcomplicating it or focusing on the wrong things. 

We’re talking about how to turn your Instagram into something that actually converts, not just looks pretty.

What You’ll Learn:

• How to fix your bio so it converts in seconds
• The biggest mistakes costing you clients
• What you should actually be posting (and why)
• The 3 types of content every business needs
• Why Reels are still key for growth
• How to attract new clients AND nurture your audience
• The truth about low likes and engagement
• Whether you should have one page or multiple
• How to stop comparing yourself and stay in your lane

Instagram isn’t about posting for the sake of it.
It’s about being clear, consistent, and strategic.

APPLY FOR MASTERMIND BY CLICKING HERE

JOIN ONE OF OUR RETREATS HERE

Do not wait another year. We don't want you to be in the same position again!

Have the business partner you wish you had, in your back pocket next month!

See more information and apply here: https://www.katiegodfrey.com/apply-for-mastermind/

If your business isn’t bringing in consistent sales, this episode is your wake-up call.

I’m joined by serial entrepreneur Ayo, who has built multiple multi-million businesses and helped over 25,000 women create financial independence, and she breaks down the real reason most businesses aren’t growing.

Spoiler: it’s not your sales… it’s your marketing.

In this episode, we cover:

• Why you don’t have a sales problem, you have a marketing problem
• What marketing actually is (and why social media alone isn’t enough)
• The truth about passive income and digital products
• Why your offers aren’t converting
• How to start building an audience that actually buys

Apply for mastermind by clicking here

See other ways of working with me by clicking here