Loved doing this Client Success Story with Jodie Brown.

Jodie came into Growth Mastermind a few months ago feeling like something was missing. She was working hard, doing everything she could, but still felt like she wasn’t quite hitting the level she knew she was capable of. She wanted community. Direction. And women around her who understood the journey she was on.

Fast forward to today and her business looks completely different.

- She’s expanded her salon.

- She’s grown her team.

- Her courses are consistently selling out.

- And her revenue is up by around 75%! Which even surprised me when she said it live.

What I love most is how she’s built this growth. Not through big leaps, but through consistency, proper systems, understanding her numbers and implementing every single week. She’s one of those women who listens, takes action and watches things shift quickly because of it.

If you're interested in applying for mastermind, apply by clicking here!

Go and check out Jodies website here

This is the episode I never thought I’d record.

After 16 years of running my award-winning salon, I’ve had to make one of the hardest business decisions of my life, to close its doors.

Just weeks before moving to Dubai, I received notice that the building was being sold. What followed was shock, heartbreak, and a huge test of resilience.

In this raw and honest conversation, I open up about the reality behind closing a long-standing business, how I supported my team through redundancies, and the unexpected lessons it’s taught me about focus, letting go, and growth.

If you’re a salon owner, educator, or coach building your next chapter, this episode will remind you that sometimes the universe forces a pivot, not to break you, but to redirect you.

In this episode, I share:

• What really happened when I got the call to vacate my salon

• The emotional reality of letting go of your first business

• How I navigated redundancy and looked after my team

• Why multiple income streams saved me (and how to build them the right way)

• The power of focus and how it led to a £200k launch in my coaching business

• Why resilience is the number one skill every entrepreneur needs

  
  

  UPDATE: THE SALON BUILDING WAS SOLD IN THE END AND THE TEAM WAS EXTREMELY SUPPORTIVE. THE TEAM WAS GIVEN THE CLIENTS TO SET UP THEIR OWN BUSINESSES & THOSE THAT WANTED JOBS WE HELPED. COULDN'T HAVE ASKED FOR A BETTER TEAM DURING THIS TIME. UNFORTUNATELY CLOSING THE SALON CAME WITH A LOT OF TROLLING WHICH I HAVE HAD TO DEAL WITH.

  
  

  Apply for the mastermind by clicking here

  Join one of my retreats here

  
  

  
  

Next up on our Client Success Live Series over on Instagram is Jennifer from Balayage Baby.

Jennifer joined my SCALE mastermind in July.

Not even halfway through the programme… and she’s already:

• Dropped a day behind the chair

• Doubled her income

• Built a team from her home salon

• Created more freedom in her week

And yes, she works from home. I know so many stylists feel like that caps their potential, but Jennifer is proving the complete opposite. She’s built a beautiful, luxury experience from an annex in her garden with its own entrance and car park. Her clients love it… and it’s allowed her to grow in ways she didn’t expect.

What I loved most was hearing her talk about confidence.
She said she always wanted more but didn’t know how to get there… and now she’s hiring, launching education, and planning new income streams she once thought were “too big.”

This is why I do what I do.
The strategy matters, but the implementation is where the magic happens. And she implements. Every single week.

Check out Jennifers instagram by clicking here!

Want to apply for the next cohort of mastermind? Apply by clicking here!

Or DM the word " MASTERMIND" over on my insta!

Welcome to my client success story lives over on Instagram & we wanted to stream them here on the podcast too!

Today I interviewed Maria from Tilly Lash. A product line, supplier & training academy. Maria has been within the SCALE Mastermind for the past 12 months and wow, she has done incredible.

When Maria joined me, she wouldn’t even turn her camera on. She avoided face-to-cams, avoided being seen, avoided using her voice. She had all the knowledge, all the passion, but none of the confidence to show it publicly.

Twelve months later she’s everywhere.
Her TikTok is flying.
Her shop and online store have grown massively.

People now travel to buy from her and train with her because they know the woman behind the brand.

What changed everything for her was having support, community and someone in her corner who actually cared about her winning. She said something on the live that really stuck with me:

“You didn’t just teach me business. You helped me believe I could actually do it.”

And that’s why I share these stories.

Success doesn’t come from the “perfect” strategy. It comes from taking the scary steps, showing up when you don’t feel ready, surrounding yourself with the right people, and letting yourself grow.

Go and check out Tilly Lashes website here: https://www.tillylash.com and there instagram by clicking here

Want to apply for the next cohort of mastermind? Apply by ⁠clicking here! ⁠

⁠Or DM the word " MASTERMIND" over on my insta! ⁠

DOWNLOAD MY FREE GOAL PLANNER HERE

DOWNLOAD THE SALON SUCCESS MANAGER HERE

In this solo episode, I’m answering your biggest business questions, from cash flow to scaling, pricing, and mindset. Whether you’re running a salon, clinic, or coaching business, this episode is packed with honest advice to help you grow a business that pays you properly and gives you freedom.

Here’s what we cover:

- How to manage cash flow like a CEO (and why most owners get it wrong)
- Should you go all in or keep your 9–5? My honest advice
- The biggest pricing mistake new business owners make
- Turnover vs profit — what really matters
- Why you must niche down to grow faster
- How to stop comparing yourself to others online
- Building resilience through the highs and lows
- How to delegate like a boss (and stop trying to do it all)
- Creating consistent monthly income through memberships and payment plans
- Knowing when you’re ready to scale — and when you’re not
- How to stay motivated during slow seasons
- Spotting burnout before it takes over

If you’ve ever felt overwhelmed, underpaid, or unsure what to focus on next, this episode will give you clarity, motivation, and direction.

In this straight-talking solo, Katie Godfrey breaks down why momentum, not motivation, decides your results.

After 16+ years in business, Katie shares the three habits that keep you moving forward when life gets messy: be obsessed with your why, take daily action, and protect your focus.

You’ll hear why repeating what works beats chasing shiny objects, the truth about business longevity, and how execution, not knowledge, creates growth. If you’re a salon owner, trainer, or coach who wants staying power (and profit), this one’s for you.

What You’ll Learn:

• The 3-part momentum framework: Obsession, Action, Focus

• Why knowledge isn’t power, execution is

• How to stay consistent when you’re tired, busy, or overwhelmed

• The unsexy truth about repetition (and why it prints results)

• A practical way to find cash to invest without new income

Love this episode, please share online and tag Katie at @kg_katiegodfrey

Find out more about Salon Success Manager today to get clear with your numbers!

Join our LIVE podcast event here

Katie sits down with her client Sam, owner of Essex Beauty & Aesthetics, to uncover how she built her super salon and fully booked training academy from scratch, all through apprenticeships, bold risks, and unstoppable passion.

Sam shares how she went from a garden cabin lash artist to owning one of Essex’s leading beauty training academies. You’ll hear the full story, including how she sold her house to fund her dream, built a thriving business model based on apprenticeships, and created a team that now runs the salon without her on the tools.

If you’ve ever dreamed of scaling your salon, growing your academy, or stepping into true freedom as a business owner, this is the episode to inspire your next move.

We go over:

- How Sam grew from a home lash artist to running a 6-figure super salon
- The real numbers behind apprenticeships and why they often earn 3× their wage
- Turning juniors into fully qualified team members (and future trainers!)
- Funding routes & satellite centre secrets for training academies
- How mindset shifts after our Marrakesh retreat changed everything
- The power of boundaries, weekends off, and building a management team
- Why apprenticeships are the future of the beauty industry

Apply for MASTERMIND here

Purchase the book here

Connect with Sam here

Ever wondered how salon owners scale to multiple locations while still keeping their sanity (and profits)?

In this episode of The Life of KG, Katie Godfrey sits down with her good friend and mastermind client, Callie, who went from working in pubs to building two successful beauty salons, each with its own unique concept.

You’ll hear how Callie:
- Opened a second salon faster than expected (and kept both thriving)
- Balanced the guilt of stepping back from treatments while leading her team
- Turned retail into a powerful profit stream (with record-breaking results)
- Built systems to run her salons without being chained to the chair
- Invested in personal growth to fuel business success

If you’re a salon owner, training academy, or beauty business boss who’s ready to stop winging it and start scaling, this episode is packed with raw truths, practical strategies, and major motivation.

🔗 Apply for Katie’s Mastermind and scale your beauty business → https://katiegodfrey.biz/application

📖 Grab Katie’s book Get Off the Tools → https://www.amazon.co.uk/dp/1917623070

👉 Connect with Callie:
Instagram: https://www.instagram.com/callieannlashesandbrows

Website: https://www.callieannlashesandbrows.co.uk

In this inspiring episode, Katie chats with Laura, a hair extension specialist from Scotland, who proves you can start from anywhere and build a thriving salon and training business.

From leaving a stable office job to taking a one-day extension course, Laura’s journey is packed with lessons on resilience, leadership, and never being afraid to go after what you want.

We talk about:

• How Laura went from paralegal to salon owner and educator

• Building a warm team culture that clients love

• Why ongoing training and mentorship matter in the hair industry

• Surviving lockdown just days after opening her salon

• Expanding into men’s hair systems and education

• The importance of mindset, support networks, and taking risks

  
  

  Connect with Laura here: https://www.instagram.com/lauralabonita_hairextensions?igsh=eTRvaGJqcWg0bzJ0

  
  

🎟️ Don’t miss out! Tickets are now live for Katie’s UK January event, a full day of high-level learning, game-changing speakers, and a community that just gets it. Seats are limited. Grab yours tickets here

💼 Ready to stop winging it and start scaling? Apply for the KG Mastermind today.

This podcast is a little different as Katie isn't hosting. But is part of this powerful collaboration and partnership that has never been done before, so had to share across the podcast platform.

We see time and time again, salons and clinics invest in machines hoping thats going to fix their business and bring in an influx of new clients.

Unfortunately thats not the case.

We also see people invest in machines and get the most basic of training so don't get the results.

Katie Godfrey, Chelsea from Skin 13 Training academy and The Contour Group come together to solve this problem. Supporting the industry like never before.

Please reach out to Katie on [email protected] or drop her a message on Instagram if you would like more info on machines so she can point you in the right direction.

@kg_katiegodfrey

https://www.contourgroup.co.uk

Skin13 Training Academy