Welcome to Part 2 of our How to Build a Brand series. Last time we went over a few things to get you thinking about your brand, but on today’s episode Grant and I are getting into the nitty gritty and talking about the tools you’re going to need to build your brand successfully.

Remember, branding is always easier if you can inspire an emotional reaction or attachment with your product. But finding that product is easier said than done. Both of us have our hands in several niche businesses, and we have some pointers to get you thinking about what kind of product you want to invest your brand in and where you can find it. Sometimes you have to wait around for inspiration to hit, but in the meantime you can develop your domain, establish an SEO engine, and find a way to make social media work for you. Grant and I explain exactly how to do this with a little insight into:

• How to accommodate shipping costs with your product
• Focusing on consumable goods customers use over and over again
• How to make your product stand out from the rest
• Using social media to help your product stand out (if you dare!)
• What to do when you can’t find the niche you’re looking for
• Our production and shipping process and how we keep them speedy
• The difference between standard listings and “Amazon Super Listings”
• Using SEO to your advantage

Whatever you are choosing to brand, the tips we share in this second part of our How to Build a Brand series will help you advertise better, sell better, and maintain long-lasting and reciprocal relationships with your customers.

And stay tuned for our third and final installment of How to Build a Brand!

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes.