Today we're sitting down with Laetitia Mayor, owner of Florésie based in Blanzy-lès-Fismes in Northern France to discuss:

• her path from being an engineer in Switzerland to being a floral designer in a quaint french municipality of 100+ inhabitants
• how blogging helped get her business off the ground
• the important role workshops have played in her growth as a designer
• the advantages her engineering background brings to her wedding/event business
• her main marketing tool
• Instagram strategies that have worked for her and helped build her business significantly in just 5 years
• the value she finds in creating editorial work
• how her personal garden functions as a resource for her floral design business
• why she chose to open a private studio rather than a flower shop
• the need that led her to begin teaching professionals
• how she found a niche designing flowers for destination weddings
• the story behind her creative retreats in the French countryside

Links mentioned in this episode:

• Mandy Scott
• Sinclair & Moore
• MacGyver
• Alicia Rico – Bows and Arrows
• The Secret Garden Creative Retreat
• Chikae O.H.
• Sarah Winward – Honey of a Thousand Flowers
• Saipua
• Ariella Chezar

• Quite Possibly The Best Flower Story Ever – seriously, you've got to read this story!