The Life Of KG

Episode 130. The Importance Of Personal Branding With Joshua B.Lee


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The Importance Of Personal Branding With Joshua B.Lee

For this podcast, we have with us the King of LinkedIn, Joshua B.Lee who talks to us about the importance of having a well-maintained LinkedIn profile and personal branding!

Key Takeaways

#1 Human-to-Human Approach

When developing a marketing plan get a little person and don't forget to add the human element to your brand which will help draw a large consumer base.

#2 Don't just focus on the financial aspect

Running a business is much more than just the finances so if you are in just for the cash, you need to shift your values and set a strong vision and mission for your business. Otherwise, the survival of your business is at stake right there

#2 Don't take negative feedback personally

This one might sound a little cliche but don't take the negativity you're bound to encounter especially if you have a digital presence. If you make mistakes, learn from them and admit that you wronged, also value constructive criticism but do not pay attention to mindless hate!

Time Stamps

2:26-4:39

Our guest speaker shares with us his origin story, how he started his career, creating multiple companies, monetizing traffic, and understanding the significance of helping others build their way up on LinkedIn by connecting with other individuals.

5:14-8:30

You must have heard about Instagram and Facebook algorithms, but do you know what a human algorithm is? In this segment Lee explain to us this relatively under-explored type of algorithm, in a world where we have all become focused on AI and automation!

8:44-12:10

Lee explains his journey with entrepreneurship and how he worked his way from selling candy for 100% profit as a child to the successful person that he is today.

12:17-16:59

We have an engaging conversation on personal branding, and how covid 19 has created the need for human interaction even in the corporate world and has increased consumer demand of wanting to know the people behind businesses.

17:17-19:29

Success is not just being able to make good money, there is much more to it. You need to have a vision, a purpose, a goal, something that would keep you going on your tough days!

28:57-33:50

Lee talks about the kind of branding that works: real and raw, not overproduced and then goes on to explain why he chose LinkedIn as his main platform.

42:11-43:28

Looking for tips to get started with personal branding? Make sure you don't miss out on this last section of the podcast, it's going to give you the direction you're looking for.

About guest speaker

Joshua B. Lee | LinkedIn


Sponsors for March:

Lash + Brow Lab

A beauty salon based in Battersea. Their sole aim as a partnership being to create a comfortable, uplifting experience while offering bespoke treatments to the highest of standards

Link: www.lashbrowlab.co.uk and @lashandbrowlabclapham

TNB Skills Training

Want apprenticeships within your business? Apply now quoting KGPodcast https://tnbskillstraining.co.uk/contact/

Savi Taylor

Savi Taylor is a Business Coach and Wellness Mentor helping people to earn an additional income working with what they already have. Check the link below to find out more.

https://mailchi.mp/6924cba3bdd3/success-and-lifestyle

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