June 12, 2023

Episode 138. How to Scale Your Business Using Facebook Ads: Carissa Hill

25 minutes

In this episode, we speak with Carissa Hill, the business coach who created three independent extension businesses from home that run without her in her twenties. Since then, Carissa has built multiple successful businesses for her clients, and specializes in Facebook ads and boosted posts, in addition to helping beauty salon owners to set up their businesses. She is known for her expertise in using marketing strategies to scale businesses, having generated millions of dollars in revenue for her clients, other women in business.

In this episode, Carissa shares her insights and strategies for using Facebook ads to grow your beauty business and reach new customers.

Key Takeaways

#1 Know your numbers

Before launching a Facebook ad campaign, it's essential to have a clear understanding of your numbers as a woman in business. This includes knowing your customer lifetime value, profit margins, and advertising budget. By having this information, you can set realistic goals and create a campaign that is designed to generate a positive return on investment for your beauty business.

Timestamps

1:15 – 3:10

Carissa shares her background and journey into entrepreneurship, including how she stumbled upon Facebook ads and realized their potential to scale businesses.

3:30 – 6:17

Learn about the benefits of using Facebook ads, including the ability to target specific audiences and track results in real-time to help your beauty business perform optimally.

6:50 – 8:55

Carissa emphasizes the importance of knowing your numbers and setting realistic goals before launching a Facebook ad campaign for businesses e.g. a beauty salon.

9:30 – 12:40

Discover the power of testing in Facebook ads as a woman in business, including how to test different ad formats, audiences, and messaging to determine what works best for your beauty business.

13:20 – 15:10

Carissa shares her top tips for creating effective Facebook ad campaigns, including the importance of creating eye-catching visuals and writing compelling ad copy.

15:40 – 17:45

Learn how to create retargeting campaigns to bring customers back to your website, offer upsells and cross-sells, and build a strong brand that customers want to return to.

18:10 – 20:42

Carissa shares her final tips for using Facebook ads to scale your beauty business, including the importance of tracking your results and adjusting your strategy accordingly.

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By Katie Godfrey

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