Marketecture: Get Smart. Fast.

Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press

Listen Later

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upcoming ad tech trial, and the complexities of Epsilon's SSP. The conversation also touches on Perplexity's struggles in advertising, OpenAI's strategic acquisition, and emerging trends in ad tech and AI. Additionally, they explore insights from the CTV landscape, including Roku's growth and the NFL Red Zone's new commercial strategy, concluding with a discussion on Paramount's potential acquisition of The Free Press.

Takeaways

  • Google's market share remains unchanged despite antitrust remedies.
  • Data sharing with competitors raises privacy concerns.
  • AI is a significant competitor to Google search.
  • The ad tech trial may see Google settling sooner.
  • Agencies are unaware of buying from competitors' SSPs.
  • Perplexity's advertising efforts are still experimental.
  • OpenAI's acquisition signals a strong move in ad tech.
  • Roku surpasses broadcast TV in viewing share.
  • NFL Red Zone's introduction of commercials sparks controversy.
  • Paramount's potential acquisition of The Free Press indicates market value.


    • Chapters

    00:00Introduction and Overview of Google Search Remedies

    03:00Antitrust Implications and Market Dynamics

    05:54Ad Tech Trial and Its Consequences

    08:53Epsilon's SSP and Agency Dynamics

    11:42Perplexity's Advertising Challenges

    14:48OpenAI's Acquisition and Strategic Moves

    17:54Emerging Trends in Ad Tech and AI

    20:43CTV Insights and NFL Red Zone Controversy

    23:46Paramount's Potential Acquisition of The Free Press

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    Marketecture: Get Smart. Fast.By Ari Paparo
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    20 ratings

    More shows like Marketecture: Get Smart. Fast.

    View all
    This Week in Startups by Jason Calacanis

    This Week in Startups

    1,284 Listeners

    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    1,084 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    527 Listeners

    Pivot by New York Magazine

    Pivot

    9,550 Listeners

    Channels with Peter Kafka by Vox Media Podcast Network

    Channels with Peter Kafka

    556 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    172 Listeners

    AdExchanger by AdExchanger Talks

    AdExchanger

    72 Listeners

    The Big Story by AdExchanger

    The Big Story

    43 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,451 Listeners

    ACQ2 by Acquired by Ben Gilbert and David Rosenthal

    ACQ2 by Acquired

    265 Listeners

    More or Less by Dave Morin, Jessica Lessin, Brit Morin, and Sam Lessin

    More or Less

    89 Listeners

    AdTechGod Pod by AdTechGod, The AdTech God

    AdTechGod Pod

    31 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    489 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    The Monopoly Report by Alan Chapell

    The Monopoly Report

    0 Listeners