In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital advertising. They explore how the industry is moving from simple verification toward performance, why metrics like attention and carbon are getting more attention, what AI is doing behind the scenes, and how retail media and streaming are changing the game. Along the way, they dig into trust, complexity, and what brands really care most about today.

Takeaways

Chapters
01:00 Open Web vs. Walled Gardens
04:40 From Verification to Optimization
07:30 Carbon as a Metric
09:00 Attention Metrics
12:00 Cutting through the Complexity
12:40 AI in Practice
16:15 Startups, Scale, and Data
19:00 Retail Media’s Rise
21:00 Trust and Perception

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