Kurt and Steve begin this episode by discussing how in anything we do, we default down to the level of our training. Whether it's a sport, self defense, language, or persuasion...the mind and body default to what their trained to do when they are stressed. Bottom line is when you need to persuade it's too late to learn! Go to www.universityofpersuasion.com for some awesome ways you can train to be a better persuader!

This isn't a surprise to you, but walking through the first class cabin when boarding makes coach passengers more prone to "air rage." Kurt and Steve discuss this article and how airlines are violating the law of expectations. Airlines are such an easy one to criticize. Almost as easy as politicians.

How do you use mental programming effectively? The first step is to channel your emotional energies into specific desires. You're unlikely to get very far if you don't even have the desire in the first place. Embracing what's closest to your heart will unleash your greatest energy, imagination, and potential. And just like striking oil, you will experience a surge of greater productivity than you have ever had in your life. This burning desire will allow you to transform mediocre abilities into amazing successes…above and beyond what you ever thought possible.

After you have a specific desire in mind, let it simmer in your subconscious for awhile. Many great persuaders work on "programming" right before they fall asleep. As the conscious mind winds down, the subconscious mind kicks into gear. You can take advantage of this transition to turn your thoughts and desires over to the subconscious mind to work on. As you drift off to sleep, try to summon the feelings and emotions that will accompany your success. Vividly imagine the events, the people, and the places that will get you where you want to go.

The subconscious mind cannot discern that which is real from that which is vividly imagined. It will accept the positive or negative suggestions that it is given, particularly if they are accompanied by and reinforced with relevant feelings, emotions, and vivid details. You can powerfully program your mind into believing certain things have actually happened. When your mind pre-accepts your victories as already won, you're halfway there. You'll find that promptings, instinct, and intuitions begin to emerge. You'll find yourself thinking, talking, and behaving in a more positive and productive way. In short, all of your energies will be aimed at your goals.