January 28, 2016

Episode 14: Brand Building Insights Part Three

29 minutes

Today we finish out our 3 part series on brand building. If you haven’t listened to parts 1 and 2 we really encourage you to go back and give those a listen. We have covered what kind of products work well on an e-platform and how to bootstrap your brand with sites like Amazon. We’ve also covered trademarking and registering a brand. Today we’re going to discuss the why of having your own brand.

Having your own brand is all about control. If you hold the reigns on a product you can better serve your customer in terms of quality, customer service, and overall business decisions. We discuss this with these points:

Owning your brand puts more money in your pocket, not a third party.

Creating a brand can lead to your own personal platform.

You are able to make a personal connection with your audience.

Public interactions like contests are easier.

Resellers have to consider the market more frequently.

That completes our series on building your own brand. We hope you got some great information from it and are inspired to rethink your own business strategy. Remember ecommerce is a rapid changing industry and we want to see you succeed! And if you missed parts 1 and 2 go back a couple episodes on our site or iTunes.

Mentioned During Today’s Episode:

Amazon

Color It

Icewraps.com

LeadPages

Klaviyo

Wal-Mart

Yotpo

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

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