July 10, 2023

Episode 140. Revolutionising Teeth Whitening with U Whitening: Rachel Hicks

34 minutes

In this episode, we sit down with Rachel Hicks, the founder of U Whitening, a beauty business for the revolutionary teeth whitening system that has taken the dental industry by storm. Rachel shares her entrepreneurial journey as a business coach, insights on the beauty business, and how she's managed to create a successful brand in the highly competitive beauty business.

Key Takeaways:

Embracing the Challenges

Rachel faced numerous obstacles when starting her beauty business, U Whitening, including skepticism from industry professionals and limited funding. However, she persevered and used these challenges as opportunities to learn and grow.

Building a Strong Team

Rachel credits much of her success to her team of skilled and dedicated professionals, in addition to fellow women in business. She emphasizes the importance of finding the right people and building a supportive and collaborative culture.

Timestamps:

1:20-2:40

Rachel's background and how she got into marketing and branding. She talks about the challenges she faced as a woman in business, that too of color in the industry and how she overcame them.

3:00-4:20

The importance of having a clear brand message and how it can set your business apart from competitors.

5:00-6:45

Social media marketing for small businesses.

7:10-9:00

Email marketing for small businesses. Rachel explains how email marketing can be an effective tool for building relationships with your customers and driving sales.

9:30-11:00

The importance of having a mobile-responsive website in today's digital age. Rachel explains how having a website that is optimized for mobile devices can improve user experience and drive conversions.

11:20-14:00

Paid advertising for small businesses like beauty salons. Rachel discusses the benefits of using paid advertising to drive traffic to your website and increase sales. She also shares some tips on how to create effective ads that resonate with your target audience.

14:30-17:00

Influencer marketing for small businesses. Rachel explains how working with influencers can help small businesses reach new audiences and build credibility.

17:20-19:30

The importance of customer reviews and how they can impact your business. Rachel shares tips on how to encourage customers to leave reviews and how to handle negative feedback.

20:00-23:00

Content marketing for small businesses like beauty salons. Rachel discusses the benefits of creating valuable and informative content that resonates with your target audience. She shares tips on how to develop a content marketing strategy that aligns with your business goals.

23:30-26:00

Networking and building relationships for small businesses. Rachel explains how networking can be a powerful tool for building relationships with potential customers and partners. She shares tips on how to network effectively and create lasting connections.

26:30-29:00

Final thoughts and advice for small business owners. Rachel shares some final tips and advice for small business owners, emphasizing the importance of consistency, authenticity, and perseverance from her experience as a business coach.

Let's Connect

www.instagram.com/mentorrach

https://www.fernwhiteningsupplies.ca