Marketecture: Get Smart. Fast.

Episode 142: What’s Going on with the Google Remedies Trial

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In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix.

Takeaways

  • The trial highlights whether behavioral fixes are enough or if divestiture is needed.
  • Google once considered selling ADX, complicating its defense.
  • OpenAI looks set to lean on ads and commerce for growth.
  • Trade Desk and Amazon are both pushing harder for control of supply.

    • Chapters

    • 00:00 Updates on Marketecture Live
    • 00:03 Google remedies trial overview
    • 00:10 ADX divestiture debate
    • 00:20 Publisher testimony and impact
    • 00:28 OpenAI and ads
    • 00:36 Trade Desk’s strategy shifts
    • 00:49 Amazon DSP and Spotify/Netflix
    • 00:52 Vibe funding news and wrap-up

      • Learn more about your ad choices. Visit megaphone.fm/adchoices

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      Marketecture: Get Smart. Fast.By Ari Paparo
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