In this episode, Natalie Potts and Katie Godfrey join together for an insightful discussion on everything business. Combining together their experience in the beauty industry, as life coaches and podcasters, they share a lot of value through this conversation. 

So, if you're an aspiring entrepreneur or business strategist, this episode will be a treat for you!

Key Takeaways

#1 Set goals

Setting clear and achievable goals is essential if you want to ensure a smooth entrepreneurial journey This is especially true for all those who are single-handedly managing multiple things at one time. Without clearly defined goals, you are likely to get overwhelmed and give up easily and thats a no-entry zone! 

#2 Have a solid business strategy

Developing a business strategy is critical for building a sustainable and successful enterprise. You need to align your resources, understand your target market, and make informed decisions to achieve your long-term vision.

#3 Stay focused

Maintaining focus amidst challenges and distractions is crucial for accomplishing your goals. Ignore the background noise and the voices in your head that are constantly telling you you are not capable of achieving something. 

Time Stamps

3:07-4:37 

Potts shares her perspective on what strategy means to her and its significance in building sustainable businesses.

5:56-11:25 

Potts and Godfrey talk about competition, market saturation, and the importance of finding a unique selling point. They also delve into their own experiences navigating the complexities of the business world, achieving work-life balance, and the role of self-discipline in helping them manage their hectic schedules. 

12:48-16:03 

Potts shares the origin story of her business, her motivations for setting it up, and her journey into coaching.

16:44-17:06 

Having the right mindset is crucial for pursuing any goal in life, regardless of whether you are setting up a beauty business, getting into real estate or becoming a salon owner.

Key Quotes

●      "Strategy means you have a plan towards your desired goals. It is something you believe in, and you know what it looks like to get there step by step."

●      "You can do anything you want. There will always be tests and obstacles, but as long as you take that bold leap of faith, you can create the life you want."

Connect with Natalie Potts 

https://www.instagram.com/nataliepottsstrategist/

Connect with Katie Godfrey

http://www.instagram.com/kg_katiegodfrey

http://www.kgbusinessmentor.com/

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