This week's guest is a natural-born storyteller with a gift for amplifying voices in the hospitality world. As the president and founder of H2 Public Relations, Heidi Hageman has spent nearly two decades shaping the public image of top restaurants and industry professionals in Chicago and on the West Coast, with a client list that includes a number of Joiners alums including Daisies, One Off Hospitality, and even Scofflaw. She joins us in the studio to share how a serendipitous move to San Diego—and an unexpected post-college pivot—launched her into the world of PR. We get into the do’s and don’ts of restaurant publicity, navigating crisis communications, her cross-industry collaborations with the likes of Wilco and the Blackhawks, and so much more.