Marketecture: Get Smart. Fast.

Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers

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Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, share their personal pizza preferences, and explore the future of marketing mix models. The conversation also touches on job security in ad tech, the impact of media personalities on careers, and the cultural significance of Thanksgiving side dishes.


Takeaways

  • The Google trial's outcome may not favor a spin-out.
  • Data companies should focus on use cases rather than just data.
  • AI serves as an enabler in advertising, not a standalone solution.
  • Job security in ad tech is closely tied to revenue generation roles.
  • Identifying AI native companies requires understanding their vision and strategy.
  • The cultural significance of Thanksgiving side dishes varies regionally.
  • Mac and cheese has become a modern staple in Thanksgiving dinners.
  • The pace of AI innovation is rapidly changing the advertising landscape.
  • OpenAI is likely to enter the advertising space due to market demands.
  • The future marketing mix will see shifts among search, walled gardens, and open platforms.

    • Chapters

    00:00 Thanksgiving Greetings and Podcast Introduction

    00:58 Insights from the Google Trial

    04:22 Consulting Advice for New Entrants in Data Marketing

    08:05 The Role of AI in Advertising

    12:01 Pizza Preferences and Cultural Reflections

    15:45 AI Innovation and M&A in Advertising

    18:57 OpenAI's Potential Move into Advertising

    20:31 The Future of Advertising and OpenAI

    22:41 Marketing Mix Modeling in Fortune 500 Brands

    25:09 Shifts in Advertising Spend: Search vs. LLMs

    29:02 Job Security in Ad Tech Amidst AI

    30:40 Identifying AI Native Companies vs. AI Posers

    33:04 The Impact of Media Personality on Career

    37:34 Thanksgiving Traditions and Food Preferences

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Marketecture: Get Smart. Fast.By Ari Paparo
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