In this podcast episode, Katie Godfrey explains the role of Amy within the KG Brand and how her presence and involvement has impacted the business. Amy has gone from being in care to being the marketing assistant of KG.

 

I didn't know where I was going, what direction I wanted to go in… 

1:26-9:30 

We start with Amy sharing how she took a KG lash course in 2017. A few years later Katie put up on her socials that she was looking for an apprentice and Amy decided to apply, was interviewed and eventually selected. The two also touch up on their relationship with each other, how it is based on mutual trust and respect, and their journey throughout the years. This segment is filled with their personal experiences, some struggles and difficulties, and a little bit of light-hearted humor and stalking confessions that will make for a good laugh. 

Here, we talk about the importance of email marketing and how it can be incredibly useful in maintaining a good relationship with clients and offering a more personalised experience to them, along with a comparison of keeping in touch with clients via email vs socials. Katie shares how she has witnessed its positive influence in her salon business. 

Outsourcing is the strategic move that will allow you as an entrepreneur to streamline your operations and enhance your efficiency. Collaboration and delegation can prove to be a game-changer, freeing up time and resources so that you can drive your business forward!

Through targeted and personalised email campaigns, you can connect with your clients on a personal level, generate more leads, effectively promote your products or services, and establish brand loyalty. This is especially true for those in the service industry such as salon owners. Remember, with email marketing, it's not just about sending messages; it's about creating meaningful connections with the audience.

 

 “The more emails you have in your email database; the more sales you will make when it comes to launching a new product or service. “

Are you a salon owner or any type of entrepreneur who is interested in listening to more of such inspiring business content? If yes, make sure to check out our podcast. 

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Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! 

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