April 08, 2025

Episode 155: Rebuilding, Recruiting, and Real Results: Jace Gillies on Changing the Real Estate Mindset

35 minutes

This week on GRIT: The Real Estate Growth Mindset, Brian Charlesworth is joined by Jace Gillies, team leader at Utah Life. They talk about growth, leadership, and building a team that performs with consistency. From closing 29 deals in his first year to now leading over 90 agents, Jace shares what it looks like to scale while keeping culture intact.

Jace talks about his start in real estate, coming from warehouse work and having no idea how to write a contract. A quick ask for help turned into joining a six-agent team and earning six figures in year one. “I thought I couldn’t make money on a team, but I had no idea what teams even offered,” he says.

The conversation moves into Jace’s transition from top producer to team leader and what it took to turn around the Salt Lake office. With systems missing and accountability lacking, Jace lost nearly half the agents in his first month. “They didn’t want to work. They didn’t want to be held accountable,” he explains. But with daily effort, recruiting, and buy-in, that office went on to close over $100M.

Brian asks Jace about recruiting, and Jace shares the script and mindset shift that helped him add 31 agents in one quarter. He highlights how he uses social proof, automation, and consistent follow-up to find the right people. “I finally believed we were the best place for agents. Once I owned that, everything changed,” he says.

They close out by discussing agent productivity and how Sisu plays a central role. From onboarding to coaching to contests, everything is built around tracking what matters. “I don’t know how to coach without numbers. Sisu gives us everything,” Jace adds.

Top Takeaways:

(4:16) Value of teams & shifting mindset

(9:35) Taking over the salt lake office

(14:09) Mental shift in recruiting

(18:24) Tracking for predictable closings

(25:57) Sales contests & team culture

(29:50) Leading by example in real time

(33:26) Impact of sisu on everything

If you're a team leader looking for structure or an agent trying to grow without guessing, this episode is packed with examples of how to do both. Tune in now!

About Jace Gillies

Jace Gillies leads the Salt Lake City expansion at Utah Life Real Estate. He entered the industry five years ago and now oversees sales for the entire team. Using Sisu, Jace coaches agents, tracks performance, and drives recruiting. His focus is on building a team where growth and results stay consistent.

Connect with Jace:

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By Brian Charlesworth, Sisu

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