Misha McPherson, Head of Global Revenue Enablement at Coursera joined Paul Butterfield, Instructure Revenue Enablement VP for a conversation about setting a Sales Enablement strategy and priorities whether an army of one in a startup/scaleup or leading a team that supports hundreds of sellers.  ●      How to create an effective strategy for scaling●      Setting up for success by gaining executive sponsorship●      Providing effective sales enablement to a global sales teamMisha McPherson is a 20+ year veteran in the world of tech and SaaS sales, with 13+ years spent in training and enablement. Her passion is in scaling sales organizations to create experiences that benefit the customer, company and the people who make up the revenue team. Misha is currently the global head of enablement for Coursera. Misha is also the developer and facilitator of the first sales enablement workshop for SaaS Sales Leadership. When not thinking about sales and sales enablement, Misha can be found on a trail, open water swimming, or with her mini zoo. Please subscibe on Apple, Spotify or Google.

Misha McPherson, Head of Global Revenue Enablement at Coursera joined Paul Butterfield, Instructure Revenue Enablement VP for a conversation about setting a Sales Enablement strategy and priorities whether an army of one in a startup/scaleup or leading a team that supports hundreds of sellers. ● How to create an effective strategy for scaling ● Setting up for success by gaining executive sponsorship ● Providing effective sales enablement to a global sales team Misha McPherson is a 20+ year veteran in the world of tech and SaaS sales, with 13+ years spent in training and enablement. Her passion is in scaling sales organizations to create experiences that benefit the customer, company and the people who make up the revenue team. Misha is currently the global head of enablement for Coursera. Misha is also the developer and facilitator of the first sales enablement workshop for SaaS Sales Leadership. When not thinking about sales and sales enablement, Misha can be found on a trail, open water swimming, or with her mini zoo. Please subscibe on Apple, Spotify or Google.

Misha McPherson, Head of Global Revenue Enablement at Coursera joined Paul Butterfield, Instructure Revenue Enablement VP for a conversation about setting a Sales Enablement strategy and priorities whether an army of one in a startup/scaleup or leading a team that supports hundreds of sellers.&nbsp;&nbsp;●&nbsp; &nbsp; &nbsp; How to create an effective strategy for scaling●&nbsp; &nbsp; &nbsp; Setting up for success by gaining executive sponsorship●&nbsp; &nbsp; &nbsp; Providing effective sales enablement to a global sales teamMisha McPherson is a 20+ year veteran in the world of tech and SaaS sales, with 13+ years spent in training and enablement. Her passion is in scaling sales organizations to create experiences that benefit the customer, company and the people who make up the revenue team. Misha is currently the global head of enablement for Coursera. Misha is also the developer and facilitator of the first sales enablement workshop for SaaS Sales Leadership. When not thinking about sales and sales enablement, Misha can be found on a trail, open water swimming, or with her mini zoo.&nbsp;Please subscibe on Apple, Spotify or Google.

Episode 16: Misha McPherson On Creating a Winning Sales Enablement Strategy and Setting Priorities

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul 'Norf' Norford, for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution. The wide and varied profession of Revenue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the&nbsp; journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like:&nbsp; -Building strategies and metrics that correlate back to revenue impact -Gathering requirements to identify stakeholders -Gaining buy-in and executive sponsorship -Aligning with sales leaders -Facilitating cross-functional collaboration

Business

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul 'Norf' Norford, for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution. The wide and varied profession of Revenue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the  journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like:  -Building strategies and metrics that correlate back to revenue impact -Gathering requirements to identify stakeholders -Gaining buy-in and executive sponsorship -Aligning with sales leaders -Facilitating cross-functional collaboration

Share Episode 16: Misha McPherson On Creating a Winning Sales Enablement Strategy and Setting Priorities

Sign up to save your podcasts

Episode 16: Misha McPherson On Creating a Winning Sales Enablement Strategy and Setting Priorities

Episode 16: Misha McPherson On Creating a Winning Sales Enablement Strategy and Setting Priorities

More shows like Revenue Enablement Society - Stories From The Trenches

HBR IdeaCast

Sales Gravy: Jeb Blount

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Coaching for Leaders

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Pivot

The Official SaaStr Podcast: SaaS | Founders | Investors

Sales Influence Podcast

How I Built This with Guy Raz

Women at Work

Worklife with Adam Grant

The GTM Podcast

Lenny's Podcast: Product | Growth | Career

HBR On Strategy

HBR On Leadership