How do you get from Dua Lipa to Hibiscus Wine in three moves or less? Find out this week, when the boys crack open a few cold ones with Dan Abel, Co-Founder and CEO of Pilot Project, a brewery incubator based out of Chicago. Fittingly, it's the first episode to feature actual drinking, and it's complemented by incredible insight into the type of creativity, market savvy, and attention to detail that makes a passion project stand out, from a man who perceives the logic in music and vice-versa.