The Ecomcrew Ecommerce Podcast

Episode 17: Executing a Website Contest


Listen Later

Today Grant’s going to step out of the podcast. I'm Mike Jackness and I’m going to talk about my experience with running a contest for my site colorit.com.

On December 5, 2015 we launched colorit.com. We had tried our product out on Amazon and decided to make the move to our own site to build the brand.

Our first contest was January 1st. We offered a set of colored pencils every day for 30 days. At first I wasn't sure if this approach was going to work, but I have to say I have been very surprised and pleased with the results.

During today’s podcast I’ll share these key points with you.

  • The number of entries, sales, and overall social media hits this contest has gotten us.
  • The email campaign we developed to keep our brand in the forefront of people's minds.
  • The discount deal we offer non-winning contestants.
  • How we’re providing value to our customers.
  • How desktop vs. mobile interaction during this contest.
  • Resources Mentioned in Today’s Episode:

    Glen.io

    Klaviyo

    Facebook

    If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks  for listening!

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Ecomcrew Ecommerce PodcastBy Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

    • 4.5
    • 4.5
    • 4.5
    • 4.5
    • 4.5

    4.5

    296 ratings


    More shows like The Ecomcrew Ecommerce Podcast

    View all
    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

    191 Listeners

    eComFuel by Andrew Youderian | e-Commerce Entrepreneur

    eComFuel

    311 Listeners

    Capitalism.com with Ryan Daniel Moran by Capitalism.com

    Capitalism.com with Ryan Daniel Moran

    731 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    375 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    517 Listeners

    Built to Sell Radio by John Warrillow

    Built to Sell Radio

    208 Listeners

    Perpetual Traffic by Tier 11

    Perpetual Traffic

    748 Listeners

    Founders by David Senra

    Founders

    1,877 Listeners

    Noah Kagan Presents by Noah Kagan

    Noah Kagan Presents

    906 Listeners

    My First Million by Hubspot Media

    My First Million

    2,616 Listeners

    Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

    Acquisitions Anonymous - #1 for business buying, selling and operating

    243 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    184 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    352 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    45 Listeners

    Moneywise by Hampton

    Moneywise

    643 Listeners