Alan Fredendall // #LeadershipThursday // www.ptonice.com 

In today's episode of the PT on ICE Daily Show, ICE Chief Operating Officer Alan Fredendall discusses the concept of "You're not for everyone" - the attempt to create a broad appeal to a wide variety of people that you do not have (and may never have) authentic connections with. Alan discusses in the context of physical therapy practice that it is infinitely more efficient to increase the quality of your offering to current & past patients then constantly be trying to acquire new ones.

Take a listen to the podcast episode or check out the full show notes on our blog at www.ptonice.com/blog.

If you're looking to learn more about courses designed to start your own practice, check out our Brick by Brick practice management course or our online physical therapy courses, check out our entire list of continuing education courses for physical therapy including our physical therapy certifications by checking out our website. Don't forget about all of our FREE eBooks, prebuilt workshops, free CEUs, and other physical therapy continuing education on our Resources tab.