Winning buy-in from senior and middle management for corporate innovation initiatives is one of the biggest challenges intrapreneurs face.

Oftentimes, intrapreneurs resort to presentations and meetings with executives in an effort to convince them why they should explore new initiatives. Sometimes this works. Most times it doesn’t. Such pursuits fall flat because the recipients have an inherent lack of incentive to explore innovation, a preconceived notion that innovation is riskyand expensive and ultimately, don’t understand or connect with the proposition.

In this episode I tell a story about a smell that changed the path of English economic history. 

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