Gail Behun, Sr. Director, Sales Effectiveness, Enablement & Productivity at PandaDoc and Paul Butterfield, Instructure Revenue Enablement VP share a wide-ranging discussion about the challenges of tracking Sales Enablement success and her LinkedIn campaign to #ProveIt using metrics and goals to setup up sales reps for success. Join us to hear about Gail’s experiences in:

• Creating a culture where metrics and goals align
• Providing ways for reps to achieve little wins as they ramp to big wins
• Determining the metrics that will define success and backing them into a project
• Successfully pivoting when you “don’t know what you don’t know”

Executive Bio:

Gail is experienced in leading global teams in increasing productivity, profitability and stakeholder value. She thrives on achieving results that seem beyond reach and excels at pioneering new enablement, learning, sales and operational initiatives within the SaaS space. As the new Senior Director of Sales Enablement at PandaDoc, Gail is focused on providing structure and cutting through the clutter for a company in rocket ship growth mode. In charge of onboarding and development for a global team of reps, her focus is to empower each rep to crush their quota and see a bright and long future within the team.

Over 20,000 customers use PandaDoc’s all-in-one document automation software and workflow capabilities to provide customers with a more professional and engaging experience. PandaDoc helps simplify processes and increase efficiency across an entire organization and integrates with existing CRM, payment, and file storage apps into a unified workflow.

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