In episode 20 of The Thick Pod, Michelle and Kelsey sit down with beauty marketing consultant and creator mentor Sonia Elyss (@sonia.elyss). With a wealth of experience on the brand side of beauty content creation, Sonia shares her journey and insider knowledge on landing brand deals and orchestrating successful brand trips. Tune in as we explore the evolving landscape of beauty content creation, the dynamics of brand partnerships, and practical tips for aspiring creators looking to elevate their game. Plus, we dive into the impact of TikTok Shop on the beauty industry and how it’s shaping the future of content creation.