Today’s episode is part 2 to our email marketing series. Mike explains the email flow he uses for his Colorit.com contests. This episode will focus on the promotional material that is sent out over the course of the month.

We discuss why we have the flow structured the way we do and Grant does some brainstorming to think outside the box. We toss ideas around and we talk about how successful Mike has been with this campaign.

Our conversation today includes:

• The benefits of using Klaviyo.
• How facebook is helping us build an email list.
• The actual email schedule we use with new sign-ups.
• General ideas to draw in new customers.

This is part 2 in a 3 part series. If you missed part 1 you can listen to it here. To take a look at the landing page we designed for the Colorit contest click here. We have had wild success with this marketing approach and are still trying to find the edge of the limits to it.

Join us next time for part 3 of this series How to Supercharge Your Email.

Resources Mentioned During Today’s Episode:

Colorit.com

Klaviyo

Colorit 4 Free Drawings Offer

Typeform

Cuttingboard.com

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!