As an add-on to the Feeder Cattle Marketing Series, Cory sat down with Doug Stanton of IMI Global, a division of Where Food Comes From, and Rachael Oliver of the Red Angus Association of America to discuss the role of third party verification in marketing feeder cattle in today's Beef Industry.  Tune into learn about the history of third party verification, the importance of validating one's management practices when trying to capture more, different programs that IMI Global verifies for producers, IMI"s existing partnership with the RAAA the overall enrollment process, and the importance of electronic identification and EID's when utilizing these value-added programs to market animals.  For further information on IMI Global, Where Food Comes From, and RAAA's Value-Added programs please visit the links the below.  

Links

IMI Global - https://www.imiglobal.com/

Where Food Comes From - https://www.wherefoodcomesfrom.com/

RAAA Value Added  Programs - https://redangus.org/marketing/value-added-programs/