Why is it so difficult to sell your pet services? Two main reasons. Reasons number 1 - It's difficult to get people to realise they have a problem. Reason Number 2 - It's difficult to get them to choose you (instead of your competitors). How can overcome those two obstacles? Well, you'll find out in this weeks episode, where I'm chatting with copywriting expert, and all round cool guy, Mike Samuels. Mike shares the secrets to creating compelling copy that connects with your potential clients, and convinces them to choose YOU. For more pet business marketing help and advice go to www.petbusinessmarketing.com/pbicoffer