Product Thinking

Episode 228: Shaping the Future of Intent-Based Digital Journeys with Lucie Buisson


Listen Later

In this episode of the Product Thinking Podcast, Melissa Perri is joined by Lucie Buisson, Chief Product Officer at Contentsquare.


Lucie discusses how AI is transforming digital experiences by combining quantitative and qualitative data to improve customer interactions. She highlights the role of AI in boosting productivity, allowing product managers to focus more on strategic initiatives, and fostering deeper customer connections.


Lucie shares insights into the future of intent-driven and conversational interfaces, stating that understanding customer intent is crucial for creating personalized experiences. She advocates for product managers to view AI as a strategic asset that not only improves efficiency but also provides valuable customer insights.


Listen to the full episode to explore how AI and data integration can revolutionize your product management strategy, making it more adaptive and customer-focused.


You’ll hear us talk about:


- 17:37 - The Importance of Data Collaboration

Lucie explains how marketing, product, design, and engineering should collaborate using shared data to optimize the entire customer journey. She emphasizes the importance of a unified understanding of customer needs to avoid a fragmented experience.


- 28:24 - Future of Conversational Experiences

Lucie highlights the emergence of AI agents in creating hybrid digital experiences. She predicts that future interactions will largely be conversation-driven. This will allow for more personalized customer experiences based on real-time needs.


- 35:49 - Adapting to AI-driven Customer Interactions

Lucie advises brands to begin integrating AI into their customer interaction strategies to avoid becoming obsolete. She warns that failing to do so risks losing emotional connections with customers, as third-party AI agents become more prevalent.


Episode resources:

- Lucie on LinkedIn: https://www.linkedin.com/in/lucie-buisson/

- AI Agents article: https://contentsquare.com/blog/contentsquare-announces-sense-ai-agent/

- Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview


Timestamps:

00:00 Introduction

02:39 Dear Melissa

06:49 From startup chaos to global scale

15:28 Defining digital experience analytics

20:52 Unlocking accessibility with AI

28:24 The future is conversational and intent-driven

35:49 Advice for PMs in an AI-driven world

...more
View all episodesView all episodes
Download on the App Store

Product ThinkingBy Melissa Perri

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

141 ratings


More shows like Product Thinking

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,273 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,040 Listeners

UI Breakfast: UI/UX Design and Product Strategy by Jane Portman

UI Breakfast: UI/UX Design and Product Strategy

137 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

518 Listeners

The Knowledge Project with Shane Parrish by Shane Parrish

The Knowledge Project with Shane Parrish

2,648 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

The Product Podcast by Product School

The Product Podcast

167 Listeners

Masters of Scale by WaitWhat

Masters of Scale

4,000 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

222 Listeners

Design Better by The Curiosity Department, sponsored by Wix Studio

Design Better

323 Listeners

The Product Experience by Mind the Product

The Product Experience

34 Listeners

NN/g UX Podcast by Nielsen Norman Group

NN/g UX Podcast

106 Listeners

Lenny's Podcast: Product | Career | Growth by Lenny Rachitsky

Lenny's Podcast: Product | Career | Growth

1,350 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

84 Listeners

Crucible Moments by Sequoia Capital

Crucible Moments

93 Listeners