As an entrepreneur, the single most important thing you can do in business is continuous experimentation.

You no longer need to guess how your customers will respond -- thanks to the technology we have today, it’s never been easier to make data-driven decisions.

In This Episode:

Peter and Dan continue their conversation on experimentation, discussing how some of the best companies in the world are measuring experiments and why it’s okay to kill your idea.

Dan stresses the importance of testing ideas on “check-writers.”

Peter and Dan discuss lessons learned and give real examples of times they fell in love with ideas and ultimately wasted time, money and resources.