Liz Germain is a YouTube PRO and a repeat guest on the show! We first met when I was speaking at an eCommerce event held at the YouTube LA Offices. 

Liz is responsible for well over 200 million organic views on YouTube and has worked and consulted with some of the top influencers online today. 

Here’s a look at what we cover:

• The three types of content you should create on YouTube and how to approach each.
• How search-driven views only account for less than 10% of total watch time on the platform.
• The 4 phases of creating a massive following on YouTube.
• The metrics YouTube cares about and you should obsess over.
• How YouTube ads and YouTube organic do NOT mix, but how you can still leverage both for growth.